Filed under: Reading Notes
…for first there might have only been a dream, Mr. Honda’s dream in this case, which got corrupted when it became part of the “capitalist-industrial culture”.
“Benjamin’s insistence that the dream was ‘a collective phenomenon’ contrasted significantly with their [surrealists'] conception. This “dreaming collective’ was admittedly , ‘unconscious’ in a double sense, on the one hand, because of it’s distracted dreaming state, and on the other, because it was unconscious to itself, composed of atomized individuals, consumers who imagined their commodity dreamworld to be uniquely personal (despite all objective evidence to the contrary) and who experienced their membership in the collectivity only in an isolated, alienated sense, as an anonymous component of the crowd.” (Susan Buck-Morss, 1989:261)
Hondas’ campaign is all based on the idea of dreams. When they talk about how they are making dreams come true whose dreams are they referring to?
Consumption: for some it is about fulfilling dreams to others it means terror:
As it is really hard to hear what he is singing/screaming here are some extracts from the lyrics:
This is a socio-critical song as its title implies (–> “Das ist ein sehr gesellschaftskritisches Lied. Wie der Name schon sagt.”)
“Klau mir meine Träume –> Steal my dreams (alternating with “Klau mir deine Träume” –> Ripp me off of your dreams)
Zeig mir deine Welt –> Show me your world
Zeig mir, was ich brauche –> Tell me what I need
Konsumterror Konsumterror…. “–> verbatim: consumption – terror ( try to make sense of it 
)
I reckon this might be one example of becoming child, outliving rebellious tendencies and subsequently entering the state of the awakened consumer… (Because let’s be honest, he still is a consumer after all, a mutant one though)
